Every coaching job I have taken, I ensured it involved an active role in Special Teams (ST). This decision was based on the greatest piece of professional advice I have ever received. My college coach told me, "become proficient at ST, and you will never struggle to find a job." The fact a ST Coordinator will always have a job in the NCAA, has really limited that aspect of the game in Europe.
As coaches, we have often heard, maybe even used, the standard talking points about ST being important. Although, too often, our actions tell a different story. It isn't that coaches intentionally send one message with their words and another with their actions, but usually it is that we have not been trained how to make those statements become facts.