Photos – I would recommend including a professional headshot, especially one from a previous team. I've seen far too many grainy selfies circulating these recruiting sites; I swear I even saw a mug shot once. So let's, as a group, try to gravitate away from using those. Also, feel free to include an informative action shot. Something that highlights your athleticism or style of play.
Film – Keep it short, put your best highlights first, showcase some versatility, and take advantage of the editing tools available to you.
Bio – References, awards, stats, include any information here that further markets you as a player and as a teammate. Remember your profile is your resume and you are trying to sell yourself.